Local SEO is something that is not everyone’s cup of tea, its principle is simple yet confusing. There is no magic bullet in local SEO, it’s just hard work. To make your website rank higher in the search engine, there are certain rules you must follow to achieve that. Local SEO can affect your website’s search features in the local search result, depending on the tasks you perform.
Over the past few years, SEO has become a buzzword for all webmasters out there and everyone is talking about how to get and ensure top keyword ranking. +
Search engines want to deliver content that is highly relevant to the search and more user-friendly.
Want to make your business popular on local search?
The word you are currently looking for is “Local SEO”. Local SEO provides relevant information to searchers and also brings more targeted visitors to small business owners. Every Digital Marketing Company has its own checklist for Local SEO, here we are presenting ours:
Basic local SEO checklist to guide everyone:
- Optimize your website with location-specific keywords, products, potential customers, and geography. It is important that these four elements be balanced.
- Design your website in such a way that it matches your product, customer profile, and the culture of the place where you are currently operating your business.
- Make your website indexed by local search engines and two major ones: Google Local, and Bing. Getting indexed is different from getting keyword ranked. First, you need to get your site indexed then only it’s possible to rank the site for different search queries.
- Try to focus on keywords with the prefix of location. How can you do this? You can create keywords and integrate them, with your target locations. If you run your business in Delhi, enter a location name in the keyword, such as: “real state property in Delhi”.
- Make your website and business listed in local directories using the NAP (name, address, phone no.) strategy. Put your links in as many local directions as you can but make sure the directory is consistent with your kind of product and services.
- Get backlinks having local search keyword-based anchor text. Don’t focus on link building too much at the initial phase because search engines will treat you as spam. Do it naturally and get more backlinks from WEB 2.0 sites.
- Use social networking sites. Local SEO in collaboration with social media marketer can help in creating fresh opportunities for your niche product or services.
- Create a listing on Google My Business and MapQuest, also use Bing Local Map listing for local SEO. Use your focus keyword while writing a good description of your business. This is very important for local SEO because you want to increase the visibility of your business via the most searched terms in the given location.
- Integrate google analytics to your website. It helps you in online marketing decisions. Analytics tell you the basics of what products or services or pages are performing and you can create strategies accordingly.
- Include innovative ideas into your online marketing strategies to get more traffic and improve conversions and sales leads. Think of ways to have a long-term income flow plan.
This is not a broad list but, at least, you can start using these steps and see the results. However, there are two options a business owner like you can choose from, whether you do it yourself or pay for SEO services via hiring top digital agency and let them do it for you. Take action now!